how i help
Defining Your Cause’s Brand Identity
It’s hard to motivate others to get behind your cause when you can’t explain who you are, what you do, or why. I’ll lead you through a simple yet insightful process that will define your brand’s fundamental elements and create your own brand platform. When your overall brand is clear, you can easily and confidently articulate who you are, what sets you apart, and why your unique offer is the best choice for your target audience.
Communications & Marketing Planning
Are you looking to change people’s perceptions, increase revenue, or gain more Twitter Followers? I’ll work with you to understand what you want to achieve and help you focus and define your measurable goals and develop a concise plan that outlines the recommended approaches, tactics, and a step-by-step action plan so you have a brief, practical, and achievable roadmap to reach your goals.
Project Management & Implementation
Bringing your communications and marketing tools and activities to life takes time, tenacity, and solid project management skills. Working with you, and any needed vendors, I manage all the creative and logistical details to produce a wide variety of tactics including social media content and platforms, corporate stationary, key messaging, brochures, annual reports, news releases, websites, apps, and more.
Virtual Communications Manager
For many non-profits and entrepreneurs, having a full-time communications and marketing resource is not feasible. Tapping into a Virtual Communications Manager can be the next best thing and save you from having to figure things out on your own. I provide brand, communications, and marketing advice and coaching at an hourly rate. Just call when you need some support.
My goal for you
comment & case studies
Company Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target audience, differentiators, promise, name, name descriptor,[…]
Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also can’t spend what we don’t have. So, what’s a budget? I know how[…]
Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing[…]
Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Toronto Police Service If it has your name on it, it represents your brand. Even cop cars. This was clearly a reminder that Toronto Police Service’s Chief Mark Saunders needed to hear. Chief Saunders[…]
Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the workload is by setting and staying focused on priorities. There will always be[…]
Company The Law Foundation of Ontario Established by statute in 1974, The Law Foundation of Ontario is the sole foundation in Ontario with the mandate of improving access to justice. Through granting and collaboration, the Foundation invests in knowledge and services that help people understand the law and use it to improve their lives. Deliverables[…]
Pop quiz in 3, 2, 1… What are your organization’s values? Could you name them without looking? Every nonprofit organization I’ve worked with – in some way, shape, or form – has values. They may be called Value Statements, Guiding Principles, or Approach. Values may be a handful of characteristics, a paragraph or two, or[…]
Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation[…]
Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. InPost The excitement of getting a package in the mail never fades! The only thing that dulls the excitement is when you miss the delivery and have to wait until the next day, or[…]
Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Postmedia On January 19, Postmedia announced it was laying off 90 staff members and consolidating some newsrooms. It seems the newspapers will keep their unique visual identities and brand stories (e.g. “Passionate-observer, business-minded and[…]