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Case study: Radiance Holistic Fitness

Company Radiance, Holistic Fitness A personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and marketing plan which included annual business objectives,[…]