Case study: Higher Ed Communications

Company Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target audience, differentiators, promise, name, name descriptor, Read more about Case study: Higher Ed Communications[…]