The branding journey with PIC and IABC Toronto logos

A branding case study

By Sue Horner Writer and principal of Get It Write and Co-Director of Communications for PIC. A PIC seminar in November 2016 ignited a spark that led to Sharon Aschaiek’s rebranding. Today, feedback from clients confirms that Higher Ed Communications clearly reflects her specialty, which has led to more inquiries, referrals and opportunities. At the PIC Read more about A branding case study[…]