Shepherd Village logo

Case study: Shepherd Village

Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing[…]

United Way of London & Middlesex logo

Case study: United Way of London & Middlesex

Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation[…]

Newspaper boy selling

Nope: Selling a good brand story

Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Postmedia On January 19, Postmedia announced it was laying off 90 staff members and consolidating some newsrooms. It seems the newspapers will keep their unique visual identities and brand stories (e.g. “Passionate-observer, business-minded and[…]

Katherine O'Brien

Case study: Katherine O’Brien

Company Katherine O’Brien Freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise and tagline. Communications and marketing plan which included annual[…]