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Eight ideas to better manage your workload as a nonprofit communicator

By a show of hands, who’s scrambling to add more to your to do list? Exactly. It doesn’t matter what we do or where we work, most of us are overwhelmed by our workloads. Part of the challenge is that it’s all important work. More often than not, we’ve already put in the effort to Read more about Eight ideas to better manage your workload as a nonprofit communicator[…]

Case study: Higher Ed Communications

Company Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target audience, differentiators, promise, name, name descriptor, Read more about Case study: Higher Ed Communications[…]

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Building a marketing communications budget for your nonprofit

Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also can’t spend what we don’t have. So, what’s a budget? I know how Read more about Building a marketing communications budget for your nonprofit[…]

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Case study: Shepherd Village external research

Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing Read more about Case study: Shepherd Village external research[…]

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How to create communications objectives from nonprofit strategic goals

Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the workload is by setting and staying focused on priorities. There will always be Read more about How to create communications objectives from nonprofit strategic goals[…]

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Case study: The Law Foundation of Ontario

Company The Law Foundation of Ontario Established by statute in 1974, The Law Foundation of Ontario is the sole foundation in Ontario with the mandate of improving access to justice. Through granting and collaboration, the Foundation invests in knowledge and services that help people understand the law and use it to improve their lives. Deliverables Read more about Case study: The Law Foundation of Ontario[…]

LOVE: Living Our Values Everyday

Leveraging your nonprofit’s values in your marketing and communications

Pop quiz in 3, 2, 1… What are your organization’s values? Could you name them without looking? Every nonprofit organization I’ve worked with – in some way, shape, or form – has values. They may be called Value Statements, Guiding Principles, or Approach. Values may be a handful of characteristics, a paragraph or two, or Read more about Leveraging your nonprofit’s values in your marketing and communications[…]

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Case study: United Way of London & Middlesex

Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation Read more about Case study: United Way of London & Middlesex[…]

InPost

Yup & Nope: Delivering customer needs and lonely conversations

Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. InPost The excitement of getting a package in the mail never fades! The only thing that dulls the excitement is when you miss the delivery and have to wait until the next day, or Read more about Yup & Nope: Delivering customer needs and lonely conversations[…]