Case study: Higher Ed Communications

Company Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target audience, differentiators, promise, name, name descriptor,[…]

Shepherd Village logo

Case study: Shepherd Village

Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing[…]

United Way of London & Middlesex logo

Case study: United Way of London & Middlesex

Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation[…]

Newspaper boy selling

Nope: Selling a good brand story

Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Postmedia On January 19, Postmedia announced it was laying off 90 staff members and consolidating some newsrooms. It seems the newspapers will keep their unique visual identities and brand stories (e.g. “Passionate-observer, business-minded and[…]