Newspaper boy selling

Nope: Selling a good brand story

Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Postmedia On January 19, Postmedia announced it was laying off 90 staff members and consolidating some newsrooms. It seems the newspapers will keep their unique visual identities and brand stories (e.g. “Passionate-observer, business-minded and Read more about Nope: Selling a good brand story[…]

Katherine O'Brien

Case study: Katherine O’Brien

Company Katherine O’Brien Freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise and tagline. Communications and marketing plan which included annual Read more about Case study: Katherine O’Brien[…]

Red Sand Project

Yup & Nope: Standing out with red sand and a campaign slipping through the cracks

Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Boost Child and Youth Advocacy Centre I was reading the paper and came across a photo of a person putting red sand in the cracks of a sidewalk. That caught my attention. ‘Now, why Read more about Yup & Nope: Standing out with red sand and a campaign slipping through the cracks[…]

Radiance logo

Case study: Radiance Holistic Fitness

Company Radiance, Holistic Fitness A personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and marketing plan which included annual business objectives, Read more about Case study: Radiance Holistic Fitness[…]