Katherine O'Brien

Case study: Katherine O’Brien

Company Katherine O’Brien Freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise and tagline. Communications and marketing plan which included annual[…]

Radiance logo

Case study: Radiance Holistic Fitness

Company Radiance, Holistic Fitness A personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and marketing plan which included annual business objectives,[…]