December 2020 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables In partnership with […]
April 2020 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. If you know me, you know little gets my blood boiling faster than hypocrisy. My tolerance for it is close to nil and I like to think I […]
May 2018 Company Higher Ed Communications Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target […]
November 2016 Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Toronto Police Service If it has your name on it, it represents your brand. Even cop cars. This was clearly a reminder that Toronto Police Service’s Chief Mark Saunders needed […]
December 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Boost Child and Youth Advocacy Centre I was reading the paper and came across a photo of a person putting red sand in the cracks of a sidewalk. […]
September 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Royal Wolves Every third friend I have on Facebook shares the Humans of New York posts. I saw one this week that I especially loved, in particular because it showed […]