Shepherd Village logo

Case study: Shepherd Village

Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing[…]

United Way of London & Middlesex logo

Case study: United Way of London & Middlesex

Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation[…]

Katherine O'Brien

Case study: Katherine O’Brien

Company Katherine O’Brien Freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise and tagline. Communications and marketing plan which included annual[…]

Radiance logo

Case study: Radiance Holistic Fitness

Company Radiance, Holistic Fitness A personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and marketing plan which included annual business objectives,[…]