Case study: Higher Ed Communications

Company Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target audience, differentiators, promise, name, name descriptor, Read more about Case study: Higher Ed Communications[…]

Shepherd Village logo

Case study: Shepherd Village

Company Shepherd Village Shepherd Village is a non-profit seniors housing organization that owns and operates four accommodations for seniors in Scarborough, ranging from fully independent retirement apartments to a longterm care home. Since 1961, Shepherd Village has been meeting the physical, spiritual, emotional, and social needs of seniors, within a caring, Christian environment. Deliverables A Marketing Read more about Case study: Shepherd Village[…]

The Law Foundation of Ontario logo

Case study: The Law Foundation of Ontario

Company The Law Foundation of Ontario Established by statute in 1974, The Law Foundation of Ontario is the sole foundation in Ontario with the mandate of improving access to justice. Through granting and collaboration, the Foundation invests in knowledge and services that help people understand the law and use it to improve their lives. Deliverables Read more about Case study: The Law Foundation of Ontario[…]

United Way of London & Middlesex logo

Case study: United Way of London & Middlesex

Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included: Development of a multi-year, integrated communications plan Facilitation Read more about Case study: United Way of London & Middlesex[…]

Katherine O'Brien

Case study: Katherine O’Brien

Company Katherine O’Brien Freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise and tagline. Communications and marketing plan which included annual Read more about Case study: Katherine O’Brien[…]

Radiance logo

Case study: Radiance Holistic Fitness

Company Radiance, Holistic Fitness A personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and marketing plan which included annual business objectives, Read more about Case study: Radiance Holistic Fitness[…]