Close up photo of calculator

Building a marketing communications budget for your nonprofit

Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also can’t spend what we don’t have. So, what’s a budget? I know how Read more about Building a marketing communications budget for your nonprofit[…]

Blue and orange arrows hitting same target

How to create communications objectives from nonprofit strategic goals

Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the workload is by setting and staying focused on priorities. There will always be Read more about How to create communications objectives from nonprofit strategic goals[…]

LOVE: Living Our Values Everyday

Leveraging your nonprofit’s values in your marketing and communications

Pop quiz in 3, 2, 1… What are your organization’s values? Could you name them without looking? Every nonprofit organization I’ve worked with – in some way, shape, or form – has values. They may be called Value Statements, Guiding Principles, or Approach. Values may be a handful of characteristics, a paragraph or two, or Read more about Leveraging your nonprofit’s values in your marketing and communications[…]