Monarch butterfly on a medium sized piece of flat, grey river rock

Case study: Radiance Holistic Fitness

November 2015   Company Radiance Holistic Fitness Radiance Holistic Fitness is a personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and […]

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