December 2020 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables In partnership with […]
November 2020 This article was written exclusively for IABC/Toronto Communicator Fall 2020 Off the bat, let me say I’m uncomfortable writing this. I wanted to take this opportunity to challenge myself and do some introspection about diversity, equity, and inclusion (DEI). You see, I’m not an expert. Not even close. Only once in my 20-year career as […]
April 2020 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. If you know me, you know little gets my blood boiling faster than hypocrisy. My tolerance for it is close to nil and I like to think I […]
June 19, 2018 This article was written exclusively for Nonprofit MarCommunity in 2018 By a show of hands, who’s scrambling to add more to your to-do list? Exactly. It doesn’t matter what we do or where we work, most of us are overwhelmed by our workloads. Part of the challenge is that it’s all important […]
May 2018 Company Higher Ed Communications Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target […]
October 13, 2017 This article was written exclusively for Nonprofit MarCommunity in 2017 Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also […]