July 2017 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables A Marketing and […]
November 2016 Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Toronto Police Service If it has your name on it, it represents your brand. Even cop cars. This was clearly a reminder that Toronto Police Service’s Chief Mark Saunders needed […]
September 14, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the […]
During the organization’s strategic planning process, I led the development of a new: Vision statement, Mission statement, and Approach, which is a combination of values and guiding behaviours. […]
June 2, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every nonprofit organization I’ve worked with – in some way, shape or form – has values. They may be called Value Statements, Guiding Principles or Approach. Values may be a handful of characteristics, a paragraph or two or a paragraph for each value. Regardless of the […]
I worked with the United Way of London & Middlesex to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand. […]