January 2016 Company Katherine O’Brien Katherine O’Brien is a freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through my brand identity development consulting process, I developed a: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise, and tagline. Communications and marketing plan […]
December 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Boost Child and Youth Advocacy Centre I was reading the paper and came across a photo of a person putting red sand in the cracks of a sidewalk. […]
November 2015 Company Radiance Holistic Fitness Radiance Holistic Fitness is a personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name descriptor and tagline. Communications and […]
September 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Royal Wolves Every third friend I have on Facebook shares the Humans of New York posts. I saw one this week that I especially loved, in particular because it showed […]
I moved back to Toronto about a month ago after having been gone for a couple of decades. I came back to pursue my dream of having a successful, fulfilling career in a progressive, vibrant city. I had been living in a smaller city. One that’s quite affordable and quick and easy to get around. […]